Mattel - Ever After High | Lunchbox
This brand engagement page was one of my favorite projects to work on at Lunchbox. We were tasked with creating an interactive page to promote the premiere of the Ever After High: Thronecoming tv special. The page featured clips and info for each character, as well as purchasing opportunities for both the original Ever After High and Thronecoming dolls.
This was a complete overhaul of an existing brand page. We were given all new branding materials for this iteration of Ever After High and used them to re skin the page entirely. I worked closely with the dev team to establish the functionality of various elements and animations on the page so we could create something that felt really fun and interactive.